In an era characterized by ubiquitous digital surveillance and data monetization, concerns about privacy rights have come to the forefront of legal discourse. The emergence of surveillance capitalism, whereby technology companies profit from the collection and analysis of personal data, has raised fundamental questions about the boundaries of privacy in the digital age. From targeted advertising to algorithmic manipulation, individuals are increasingly vulnerable to privacy violations perpetrated by corporations and government entities alike. Efforts to regulate data collection and usage practices, such as the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA), represent important steps towards safeguarding individual privacy rights in an increasingly interconnected world.
